An Engagement of Two Luxuries, Harrods meets OLED
Harrods, the all-time favorite shopping destination of many,
boasts a dazzling history of 170 years. Recently, the department
store once again demonstrated its unwavering commitment to displaying
the highest standards of luxury, by partnering with OLED.
“This collaboration with LG Display has really been
made possible by a long stranding relationship
that we have with all the brands involved that use
LG Display as their technology”
Chris Dee
Director of Technology, Food & Home at Harrods
“Working with Harrods, the ultimate destination for
high-end living, marks a historical moment for us
here at LG Display as it signals the start of a
long-anticipated collaboration between luxury
and next-generation technology”
KJ Kim
VP, Leader of OLED Space Project at LG Display
UK-based Worldwide Influencer
Lydia Elise Millen Visits OLED Zone
Lifestyle influencer Lydia Elise Millen,
who enjoys a strong social media following
across all her platforms, also dropped by the
Harrods x OLED reception to be one of the firsts
to look around the OLED Zone. Visit Millen’s Youtube
channel and listen to her very own thoughts on OLED TVs!
OLED, in the words of
Tech Influencers
Tech influencers SuperSaf and ASBYT
share their personal thoughts on the
4K OLED TV – what’s good about OLED,
stays with OLED!
@SuperSaf
@ASBYT
Two Leading Players
Making History
01/
Reinventing the Window
Lauded for its iconic window displays, Harrods added
a remarkable twist to one of its windows in celebration
of its recent partnership with LG Display. The department
store set up an interactive window installation featuring
cutting-edge qualities of the OLED, which never
once failed to catch the eyes of passersby.
Partners: LG Electronics, Panasonic, Philips, B&O 
02/
Fundraising for Every Child in London
#HarrodsxNSPCC
LG Display's OLED charity window at Harrods featured a
hand-shaped icon, which passersby could simply tap to
donate to the NSPCC. Each heartfelt tap on the hand
raised over £100,000 by the end of the campaign, which
was then fully donated to the NSPCC for children in London.
Upon receiving the donation, the NSPCC
used it to help victims of child abuse,
as well as to prevent further cases of
violence against children.
03/
Immerse yourself in OLED
at the OLED Zone
The OLED Zone was set up on the fifth floor of Harrods,
featuring a colorful array of high-end OLED TVs created
by major players in the market. Even a brief stroll around
the OLED Zone offered shoppers with an immersive
experience with next-generation OLED technology.
Every product at the OLED Zone was
accompanied by an OLED sign, which displayed
information on the benefits of OLED technology.
04/
Transforming Window to Art
In line with Tech Month at Harrods, LG Display carried out a complete
makeover of the large windows in the Hans Crescent store using its
transparent OLED display technology. What marked a spectacular
collaboration between the leading players of the luxury and technology
sectors – even more surprisingly, second time round – also brought
to the public a chance to experience Transparent OLED with
their very eyes. LG Display continues to work its way through
improving quality of life through cutting-edge technology.
Since an OLED pixel is self-illuminating, the resulting
OLED product works fine without a backlight, which
further makes OLED the most fitting technology for
transparent displays. With this in mind, the fact that
Transparent OLED is grabbing the attention of high-end
interior designers and enthusiasts comes as no surprise.
Benefits of OLED
Accurate
Accurate Picture Quality
with‘Perfect Black’
Do you see the difference above?
With OLED, each pixel individually controls itself by turning on and off,
so you can see the deepest, truest black as it was meant to be seen.
Experience perfect black with OLED.
Accurate Picture Quality
with‘Color Accuracy’
Every TV talks about the “Quantity” of colors they can display.
But what’s more important is the "Quality" of these colors.
With OLED, you can experience accurate colors without any kind of distortion.
"Quality“ is what really matters.
Accurate
with‘Wide Viewing Angle’
When you watch TV with a crowd, it’s hard for everyone to face the screen.
Thankfully, OLED TV provides the same great viewing experience
for your family and friends, regardless of viewing angle.
Experience the best picture quality from all viewpoints.
Comfortable
Eye Comfort Display
with‘Low Bluelight’
Every TV talks about eye-comfort.
But not all eye-comfort displays are created equal.
OLED displays deliver a more comfortable view with 50% less bluelight emissions than conventional TVs.
Experience the ultimate, comfortable viewing experience with OLED.
Eye Comfort Display
with‘Flicker Free’
Did you know that your TV is constantly flickering while your family is watching? You might have not noticed, but it could be putting stress on your family’s eyes. Want to make sure? Try to record your TV with a slow-motion video. See the difference? OLED TVs deliver a flicker-free experience without any stress.
Eco-friendly
Eco-Friendly Display
with‘Less Hazardous Substances’
Watching TV is an important pleasure in life.
It helps us experience new emotions, but could also potentially expose us to harmful substances such as Cd, InP.
But it’s time to end this era with no excuses—OLED TVs are composed of safer substances.
OLED cares about you and the environment