An Engagement of Two Luxuries, Harrods meets OLED
Harrods, the all-time favorite shopping destination of many,
boasts a dazzling history of 170 years. Recently, the department
store once again demonstrated its unwavering commitment to displaying
the highest standards of luxury, by partnering with OLED.
“This collaboration with LG Display has really been
made possible by a long stranding relationship
that we have with all the brands involved that use
LG Display as their technology”
Director of Technology, Food & Home at Harrods
“Working with Harrods, the ultimate destination for
high-end living, marks a historical moment for us
here at LG Display as it signals the start of a
long-anticipated collaboration between luxury
and next-generation technology”
VP, Leader of OLED Space Project at LG Display
UK-based Worldwide Influencer
Lydia Elise Millen Visits OLED Zone
Lifestyle influencer Lydia Elise Millen,
who enjoys a strong social media following
across all her platforms, also dropped by the
Harrods x OLED reception to be one of the firsts
to look around the OLED Zone. Visit Millen’s Youtube
channel and listen to her very own thoughts on OLED TVs!
OLED, in the words of
Tech influencers SuperSaf and ASBYT
share their personal thoughts on the
4K OLED TV – what’s good about OLED,
stays with OLED!
Two Leading Players
Reinventing the Window
Lauded for its iconic window displays, Harrods added
a remarkable twist to one of its windows in celebration
of its recent partnership with LG Display. The department
store set up an interactive window installation featuring
cutting-edge qualities of the OLED, which never
once failed to catch the eyes of passersby.
Fundraising for Every Child in London
LG Display's OLED charity window at Harrods featured a
hand-shaped icon, which passersby could simply tap to
donate to the NSPCC. Each heartfelt tap on the hand
raised over £100,000 by the end of the campaign, which
was then fully donated to the NSPCC for children in London.
Upon receiving the donation, the NSPCC
used it to help victims of child abuse,
as well as to prevent further cases of
violence against children.
Immerse yourself in OLED
at the OLED Zone
The OLED Zone was set up on the fifth floor of Harrods,
featuring a colorful array of high-end OLED TVs created
by major players in the market. Even a brief stroll around
the OLED Zone offered shoppers with an immersive
experience with next-generation OLED technology.
Every product at the OLED Zone was
accompanied by an OLED sign, which displayed
information on the benefits of OLED technology.
Transforming Window to Art
In line with Tech Month at Harrods, LG Display carried out a complete
makeover of the large windows in the Hans Crescent store using its
transparent OLED display technology. What marked a spectacular
collaboration between the leading players of the luxury and technology
sectors – even more surprisingly, second time round – also brought
to the public a chance to experience Transparent OLED with
their very eyes. LG Display continues to work its way through
improving quality of life through cutting-edge technology.
Since an OLED pixel is self-illuminating, the resulting
OLED product works fine without a backlight, which
further makes OLED the most fitting technology for
transparent displays. With this in mind, the fact that
Transparent OLED is grabbing the attention of high-end
interior designers and enthusiasts comes as no surprise.
Benefits of OLED
With OLED, each pixels are individually controlled
by turning on and off by itself.
When the pixels are off, the screen shows the deepest truest black.
Experience the perfect black with OLED.
Every TV talks about the amount of colors they can express.
However, what is more important is the “Quality” of these colors.
With OLED, you can enjoy accurate colors without any distortion.
Remember, it is “Quality over Quantity”.
with‘Wide Viewing Angle’
When watching TV with many people,
not everybody can see the screen from the front.
OLED TV provides the same viewing experience to your family
and friends regardless of which angle they watch TV.
What would you choose among these :
A TV withhigh bluelight emission or low bluelight emission?
Every TV’s are talking about eye-comfort.
Though, not all Eye-comfort displays are the same.
Compared to conventional TVs, OLED emits 50% less bluelight
and gives you a more comforting view.
Which TV would you choose among these for your family :
Flickering TVs or non-flickering TVs?
Though you might have not noticed,
TV display flickers were stressing your eyes.
Try and record your TV with a slow motion video.
with‘Less Hazardous Substances’
Which TV would you choose :
TV panels with hazardous substances or without?
OLED TV panels do not contain hazardous
substances such as Cd, InP.
Yes, OLED cares about the environment.