The Open Innovation Forum 2021 (OIF 2021) will be held at Magok LG Science Park to present ideas in collaboration with rising start-ups for next-generation OLED form factors, and to offer a glimpse of changes OLED will bring to consumers’ lifestyles.
The second year of OIF provides an opportunity to experience a new type of shopping culture as well as innovative retail spaces. The definition of a shopping experience has expanded to encompass both indoors and outdoors, online and offline. Come along to the showroom to experience the newly interpreted version of shopping as well as to enjoy eye-catching features and areas for rest and relaxation.
Shopping Zone: My Shopping Partner Stays Connected Anytime, Anywhere
Follow the arrow to arrive at the Shopping Zone through the transparent automatic door. In an era where people are contact-averse, even offline shopping is a source of reluctance. One possible solution is touch-based smart shopping: minimizing face-to-face contact reduces anxiety and offers a safe atmosphere where you can shop without apprehension.
The three-dimensional shelf recommends products according to each customer’s taste. The difficulties that customers often face when choosing a product can be resolved by utilizing the displays embedded in the shelf to recommend products that are tailored to the customer, making shopping more enjoyable.
Rather than merely displaying the product, the aesthetically outstanding showcase with transparent display creates an art-like presentation that shows-off a product in a three dimensional and immersive layoutㅡ maximizing your shopping experience.
If you access the tunnel-like Shopping Way, the details of the product you choose, inventory status, and pick-up location spread before you while you can easily make a purchase simply by touching the product you want. The displays that are extended up to the ceiling provide an intuitive shopping experience that provokes a new type of sensation along with the product.
Rest & Play Zone: A Space Designed for Sheer Relaxation and True-to-life Virtual Experience
After you shop for a while, there comes a moment where you need something to refresh you. At moments like these, you may feel desperate to sit down and rest for a while. As if your mind has been instantly read, the Rest & Play Zone comes into view as you walk a little further from the Shopping Zone. Here, you can enjoy mesmerizing media art on the cylindrical hologram pilotis, lean comfortably on the media chair that fits you, charge your cell phone, and relax. Plus, a simulator that enables riding and running in virtual reality will give you and your family and friends a true-to-life experience as if you are actually there.
Open Innovation Forum Offers Future Shopping Experience
A future shopping mall that you have only imagined is closer than you think. From the Shopping Zone to Rest & Play Zone, shopping becomes a special experience because it’s no longer limited to shopping itself but opens up new experience through displays. Innovative OLED displays that will lead customers to greater convenience. The innovation is expected to bring us a significant opportunity that will soon upgrade our shopping culture in the near future.
Check out the video below for more details about the brand new as well as special future shopping space.