What is Cinematic Sound OLED?
Let me introduce Cinematic Sound OLED, considered the most innovative sound technology for televisions.
There are 3 crucial factors related to the sound of a TV. The first factor is volume at which a TV is capable of emitting sound. Second, is a TV’s ability to maintain stable sound pressure levels in high and low ranges. The final factor is the capability of a TV to produce sound from the center of the display so that the sound and video correspond. The first 2 factors solely depend on the amount of money we are willing to invest. The third factor, however, is not something that can be resolved with money.
The majority of TVs on the market have speakers embedded in the back or underneath, which deflect and degrade the clarity of the sound. But OLED displays, equipped with spontaneous emission technology, are ultra-slim and allow the oscillators to be attached to the back of the panel. This structure allows us to use the panel as the diaphragm of a speaker, which enables the video and sound to correspond and be delivered in a front-firing manner. Because this technology can only be perfected through OLED, we call it Cinematic Sound OLED.
To explain further, the vibration can be easily delivered through OLED because OLED panels are constructed of a single panel sheet. As for LCD, it has multiple layers of optical sheets and light guide panels that do not allow clear delivery of vibrations, which decreases the level of output.
Image 1. Down Firing Sound vs Front Firing SoundImage 2. Cinematic Sound OLED Module Structure vs LCD Module Structure
By applying Cinematic Sound OLED, TV sound quality can be improved with implementation of the following factors.
First, Cinematic Sound OLED allows the video and sound to correspond, increasing the level of immersion to the content. (Image 3)
Second, over 80% of TV content is emitted with medium and high-pitch sounds. Cinematic Sound OLED is effective for the clear delivery of medium and high-pitch sounds. (Image 4)
Finally, as the screen vibrates to create sound in Cinematic Sound OLED, the sound is delivered by the entire screen facing forward. Viewers can sense the rich sound field through this experience. (Image 5)